Art + Design Direction // Branding + Design // Graphic Design // Signage // Training Programs // Elearning //

Amy O’Donnell Lueth

A multi-faceted Senior Design Director with 13 years of agency experience + 15 years in the design industry. I translate brand strategies into visual identities, campaigns, websites, packaging, signage, collateral, training programs, merchandise, elearning, instructor-led training, and more. Specializing in branding and learning design, I enjoy working independently, collaborating with team members, or directing designers, art directors and copywriters.

Design Director with ten years of experience in this role and over twelve years in the design industry. I have a passion for building relationships and mentoring designers, all while being authentic and leading with heart. With a background in branding and graphic design, I understand the importance of verbal and visual communication and the impact of design on the end-user. I love serving others and creating a great environment for a happy, hardworking team built on trust, support, and transparency.